The Canadian Diabetes Association (CDA) is a proud partner of the Stop Marketing to Kids Coalition campaign, urging governments to restrict the marketing of food and beverages to children and youth 16 and under.
Today, one-third of Canadian children and youth are overweight or obese. Being overweight or obese are risk factors for developing type 2 diabetes. Increasing governments’ awareness of the current situation of our youth must lead them to taking action on our shared commitment to protect the health of our young people.
“We know that children’s exposure to food and beverage advertising influences consumption,” says Rick Blickstead, CDA President and CEO. “It’s critical that we support healthy eating habits by protecting children and youth from harmful commercial food and beverage marketing.”
The call for action on marketing to kids is connected with CDA’s recent position statement on sugarwhich includes the call for a tax on sugar-sweetened beverages. Together with our partners, the CDA is committed to promoting healthier food and beverage consumption to promote better health for our children and youth.
About Diabetes Canada
Diabetes Canada is the registered national charitable organization that is making the invisible epidemic of diabetes visible and urgent. Diabetes Canada partners with Canadians to End Diabetes through:
- Resources for health care professionals on best practices to care for people with diabetes;
- Advocacy to governments, schools and workplaces; and
- Funding world-leading Canadian research to improve treatments and find a cure.
For more information, visit diabetes.ca or call 1-800-BANTING (226-8464).